The Internet Ad Backlash
Monday, October 1st, 2007Tools like the Firefox add-on “Ad block plus” and even mainstream security products like McAffe Security Suite are causing major headaches for popular Internet websites which rely on advertising as a sole source of revenue. Some say greedy webmasters who riddle their sites with 10, 20, and sometimes even more ads per page are the blame for the widespread backlash. The worst offenders make you view full page ads before proceeding or use pop-ups or pop-unders.
The popularly of websites who are taking the “moral high ground” like craiglist and wikipedia are also causing headaches because they provide a quality alternative to other popular websites which have large amounts of ads. Will this soon bankrupt the major players or will they reinvent themselves?

